Intellectual Property is the exclusive right of a Brand Owner resulting from an original creative
thought that has been translated into a copyright material or trademark. Hence, the brand
owners are the lawful owners of the copyright or trademark. However, there are some
unscrupulous individuals who tend to turn a Nelson's eye by indulging in the manufacture and
distribution of counterfeit products of well-known brands. The result of such illegal actions is
the loss of sales, a tarnished Brand image and erosion of Brand loyalty not to mention the ill
effects of consumption by the consumer and the loss of revenue to the Government.
Netrika advice on designing and implementing strategies to prevent counterfeiting and piracy. We work in conjunction with your business, specialist investigators and government agencies to achieve a cost effective and coordinated resolution.
In addition to our experience of dealing with traditional trade routes, after many years of helping clients with issues relating to the internet, we are also well placed to advice on online anti-counterfeiting and anti-piracy protection. This includes the use of technology to monitor the internet and identifying online sales of counterfeit or pirated goods and infringing content, locating sellers and supply chains, and identifying jurisdiction and procedure for enforcement action.
We work with a close network of international specialists to advice on issues relating to their jurisdictions and together we offer a truly global solution to your problems.
- Working with many multinational technology corporation, for whom we record their IPRs with Customs authorities throughout India, to ensure counterfeit goods are seized. We also liaise with Police, Customs and Legal departments in India to ensure the seizure of counterfeit and pirated products.
- Working with FMCG manufacturer to prevent the supply and sale of counterfeit and pirated products. We helped our client identify the scale of their problem and the financial implications for their business, before developing and implementing an enforcement programme. We educated Customs/Trading Standards, which led to a significant increase in their activities, and in addition took action against vendors throughout the supply chain, identifying a number of manufacturers, allowing enforcement measures to be taken in the relevant jurisdictions.
- Working with leading Television Broadcast, production and distribution company to prevent the unlawful piracy of the content